A change is something people do; a fad is something people talk about.
Entrepreneurs see change as the norm and as healthy. Usually they do not bring about the change themselves. But—and this defines the entrepreneur and entrepreneurship—the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Look at every change, look out every window. And ask: “Could this be an opportunity?” “Is this new thing a genuine change or simply a fad?” The difference is very simple: A change is something people do, and a fad is something people talk about. An enormous amount of talk is a fad. You must also ask yourself if these transitions, these changes, are an opportunity or a threat. If ...
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