Image DAY 270 SOCIAL & POLITICAL COMMENTARY

Presidential Presence

WHAT ARE WE REALLY LOOKING AT?

Creating presidential presence is a practiced, formal process. Clothing, stance, physical and verbal responses and gestures all come together to create a particular visual image. Coupled with choices made by a presidential staff about where, when, and how a president meets his public, a presidential appearance is formed. This presence is used to sway public opinion, push an agenda, and highlight topics of interest to the president and first lady.

Photography plays a huge role in creating what the public sees and understands the president to be—the ...

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