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DAY 177 | FASHION & BEAUTY |
Developing Theme and Concept
EDITORIAL FASHION THEMES
A solid, well-planned concept leads to strong work. In an editorial fashion spread, a recurring theme or narrative is present in each photograph in the series. The theme allows disparate things to be presented together and gives continuity to the series of images. The most obvious themes are driven by props, clothing, locations, and extreme lighting techniques.
Inventing and imaging concepts is rewarding work. Often narratives are borrowed or parodied from well-known stories and events. Try as a point of reference basing an element of the shoot on a fairy tale, ...
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