Image DAY 108 PHOTOGRAPHIC CURIOSITIES

Urban Legends II

THE CURSED ADVERTISEMENT

Is it possible for a person to be cursed as a result of being photographed? Many have smugly attributed this superstition to primitive tribesmen from some remote location. The best documented occurrence of said belief, however, has occurred in modern folklore in the form of the urban legend, “The Cursed Advertisement.”

The story involves a famous recurring ad campaign, either the cover of Sports Illustrated magazine, Campbell’s Chunky Soup television commercials, or, most recently, the video game “Madden NFL.” According to the legend, every athlete who has posed ...

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