Sources
About.com Marketing: http://marketing.about.com/cs/directmarketing/a/dripmktg.htm
A Case Study of Drip Campaigns: http://groundwire.org/resources/articles/dripcampaigns?searchterm=a+case+study+of+Drip
ConnectAndSell: http://www.connectandsell.com
ConstantContact: http://www.constantcontact.com
CustomerCentric Selling, Second Edition, by Michael T. Bosworth, John R. Holland, and Frank Visgatis
Don’t Cold Call. Social Call—Prospect with Sales 2.0 Tools and Social Networks
Drip Marketing, Inc.: http://www.dripmarketing.com
In a Downturn, Provoke Your Customers by Philip Lay, Todd Hewlin, and Geoffrey Moore: http://hbr.org/2009/03/in-a-downturn-provoke-your-customers/ar/1#
InsideView: http://www.insideview.com
The Law of 29—E-Mail Drip Marketing ...
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