About the Authors

Andrew R. Thomas and Timothy J. Wilkinson coauthored The Distribution Trap: Keeping Your Innovations from Becoming Commodities, winner of the Berry-AMABook Prize for the Best Marketing Book of 2010.

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Andrew R. Thomas, PhD, associate professor of marketing and international business at the University of Akron, is a New York Times best-selling author, coauthor, or editor of 18 books. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world such as BBC, CNBC, Fox News, CNN, and ABC. A successful entrepreneur, ...

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