Book description
"How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more.
Table of contents
- Cover Page
- Title Page
- Copyright
- Acknowledgments
- Contents
- Introduction
- 1.The Science of Experience
- 2. Introducing the Customer Loyalty Loop
- 3. Stage One: Imagination Before Persuasion
- 4. Stage Two: Conversion Not Coercion
- 5. Stage Three: Experience Choreography
- 6. Stage Four: Happily Ever After
- Notes
- Index
Product information
- Title: The Customer Loyalty Loop
- Author(s):
- Release date: November 2016
- Publisher(s): Career Press
- ISBN: 9781632650665
You might also like
book
Harvard Business Review on Increasing Customer Loyalty
How do you keep your customers coming back-and get them to bring others? If you need …
book
Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition
Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's …
book
Beyond the Sales Process
The average executive spends less than 5 percent of their time engaged in the buying of …
book
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need …