The, Customer Experience Manual

About the author

Alan is a thought leader in the emerging customer experience discipline. Following a successful corporate career that included work in the public, private and agency worlds, he co-founded a consulting business in 2002 focused on providing practical assistance to companies engaging in the development of their customer experience. From small beginnings the business emerged as one of the leading customer experience consultancies in the world. For over 12 years, Alan had the privilege of working across the world with blue chip companies seeing first-hand what does and doesn’t work in terms of the internal ability to successfully deliver consistently on brand experiences.

Since then he has focussed on educating and supporting those ...