Chapter 9. Using the Playbooks
Weâve walked you through each stage of the Hypothesis Progression Framework and followed the pattern of the Customer-Driven Cadence. If you havenât already, make sure to read the âPartyTime Apps Revisitedâ sections in this book. These sidebars are intended to be illustrative stories to help you understand how all the parts of our process come together.
If youâre ready to start implementing the practices outlined in this book, we encourage you to start using the individual playbooks after this chapter. Theyâve been designed for you to pick up and get started quickly. We imagine that youâll return to them often, until you get the swing of things.
Experiment Types
As weâve discussed, there are many experiments that you can conduct to validate or invalidate your hypotheses. Each of the playbooks focuses on one experiment type (see Table 9-1). This was done out of necessity because we wanted to give you a single, end-to-end path through our methodology.
Playbook | Experiment type |
---|---|
Customer | Customer visit |
Problem | Interview |
Concept | Concept Value Test |
Feature | Usability study |
Just because we use a particular experiment in one of the playbooks doesnât mean itâs the only experiment you should run. For example, in the Customer playbook, we talk about conducting a customer visit; that doesnât mean you canât conduct a survey or a series of focus groups during the Customer stage as well. We encourage ...
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