Index

Image

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

NOTE: Boldface numbers indicate illustrations.

A

Aaron, Ken, 58

Adaptability, 115–116, 121–122

AdMob, 108

Adobe, 49

Advertising, 86–88

Advocacy, 202, 216–218, 222

AGL, 117, 119

Alignment. See Strategic alignment discipline

Allen Medical Systems, 11, 18

Amazon.com

customer culture maintenance, 21–22, 204–206

customer experience, 120

customer foresight, 63–65

customer insight, 51–52

as tectonic shift in bookselling industry, ...

Get The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.