Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
NOTE: Boldface numbers indicate illustrations.
A
Aaron, Ken, 58
Adaptability, 115–116, 121–122
AdMob, 108
Adobe, 49
Advertising, 86–88
Alignment. See Strategic alignment discipline
Amazon.com
customer culture maintenance, 21–22, 204–206
customer experience, 120
customer foresight, 63–65
customer insight, 51–52
as tectonic shift in bookselling industry, ...
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