From Linden

To my wife and life partner, Marie-Noelle, whose tireless work in helping others—extended family, friends, and the wider community—reminds us every day what it really means to be customer-centric.

From Chris

To my best friend and wife, Stephanie, my personal role model for how to be customer-centric.

I also want to dedicate this book to my grandfather, grandmother, mum, and dad, who instilled in me from an early age a love of learning and the passion and drive to take on big challenges. They taught me that doing the right thing may sometimes be the hardest thing in the short term but always pays off in the long run.

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