Chapter 11

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Will You Be Ready?

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

—Jim Collins1

The future is rushing toward us at supersonic speed. As we said in Chapter 6, there are minor earthquakes bubbling along immediately below the surface just waiting to turn into volcanic eruptions and tsunamis affecting more and more industries.

The major driver is disruptive technologies that change everything. We see it in smartphones and the access to mobile communications by almost everyone on the planet. At last count there were almost 1 billion mobile phones in India, where ...

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