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The Culture Cycle: How to Shape the Unseen Force that Transforms Performance by James Heskett

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14. Answers and Questions

Cultures are not abstract notions. They enable strategies and ways of executing them. They are direct contributors to the bottom lines of both for-profit and not-for-profit organizations. But, perhaps most important, they influence how we work—together or alone, sharing or protecting ideas, with a sense of community or individual responsibility—and with what amount of joy, personal development, and satisfaction.

Cultures are a distinctly human product of ideals, notions, and actions. They influence both the decision-making process and decisions. In times of adversity, they are the glue that holds people together in the service of common goals.

Cultures directly influence economic performance through the people they attract ...

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