O'Reilly logo

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media by Dan Marom, Kevin Lawton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter | 12THE NEW INVESTMENT MODELS

Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.

—Stewart Brand, publisher of the Whole Earth Catalog

When contemplating the way forward and the potentials of crowdfunding, an easy trap to fall into is thinking about crowdfunding as a funding “alternative.” In its current form, its relative youth might make it feel that way. Conversely, the entrenched system of funding imposed on us feels so mainstream. But to even frame the debate that way is to misunderstand the situation and, more specifically, to ask the wrong question. The relevant question is not about alternative versus mainstream. It’s about natural versus unnatural.

Whenever any kind of construct ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required