You are previewing The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media.

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

  1. Cover Page
  2. The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Introduction
  7. Part | I The Road Here
    1. Chapter | 1 The Rise of the Crowd
      1. The Dynamic Duo: Social and Physical Technologies
      2. Affinity Groups
      3. Participation and the New Pro-sumer Class
      4. The Response to the Loss of Social Capital
      5. The New Crowd-ployment Paradigm
      6. The Crowd-poration
    2. Chapter | 2 The Decline of Established Financing
      1. The Rate of Change
      2. The Durability of Expertise
      3. A Multidisciplinary World
      4. Market Time Compression
      5. Capital Efficiency and the Rolling Close
      6. Macroeconomic Sensitivity
      7. The Start-Ups’ Response
      8. The Venture Capital Industry’s Response
      9. The Market Sizing Fallacy
      10. The Base of the Funding Pyramid
    3. Chapter | 3 The Decline of Outlier Identification
      1. Curation: The New Leadership
    4. Chapter | 4 The Emergence of Early Financing
    5. Chapter | 5 The Rise of Crowdfunding
      1. At the Edge of Chaos
      2. Do It With Others (DIWO)
      3. Critical Mass
      4. The New Ritual, the New Status
      5. Rivers Without Cascades
      6. Valuations
      7. Long Tails and Shrinking Heads
      8. Gender Equalization
  8. Part | II The Crowdfunding Campaign
    1. Chapter | 6 Benefits
      1. Money
      2. Marketing
      3. Participation and Emotional Attachment
      4. Currying Serendipity
      5. Returns, Rewards, and Perks
    2. Chapter | 7 The Artful Ask
      1. Authenticity: Keeping It Real
      2. Impact and Appeal
      3. The Team
      4. Clear Goals
      5. Starting Fires with Influencers and Core Fans
      6. Rewards and Perks
    3. Chapter | 8 The Journey
      1. Follow Inspiration with Massive Action
      2. Drive Traffic with Social Networking
      3. Motivate Your Network: Keep Them Involved
  9. Part | III The Road Ahead
    1. Chapter | 9 Infrastructure and Ecosystems
      1. The Power of Virtual Infrastructure
      2. The Ecosystem
      3. The Power of Tags
      4. Integration and Evolution in the Ecosystem
      5. When Dartboards Are Better Than Groupthink
      6. Funding the Way the Market Wants It
      7. Solving the Hoarding Dilemma
      8. Kicking It Downstream
      9. Intellectual Property Entanglements
    2. Chapter | 10 Prediction Markets and Mining the Collective IQ
      1. Diversity Matters
      2. The Performance-tocracy
      3. What’s an Expert?
      4. Trendspotting
      5. The Market Is the New Seniority
      6. Prediction Markets Commoditized
    3. Chapter | 11 The Intersection with Crowdsourcing
      1. No Network, No Funding
      2. Crowdfunding Crowdsourced Ideas
      3. The Crowdfunding and Crowdsourcing Nexus
    4. Chapter | 12 The New Investment Models
      1. Venture Capital Meets Crowd Capital
      2. Incubators and the Crowd
      3. Crowd Capital Meets Crowd Capital
      4. Donations First, Investments Later
      5. Here Comes Wall Street
      6. A New Capital Allocation Mechanism
      7. At the Community Level
      8. Grants and the Arts
      9. Reinvigorating the Community
      10. The Virtual Tech Hub
    5. Chapter | 13 Regulation and Policy Status
      1. The Current State of Affairs
      2. United States
      3. Europe
      4. International
    6. Chapter | 14 Regulation and Policy Directions
      1. Pray for Much Failure
      2. Taxes, Taxes, Taxes
      3. Patents and Crowdfunding Platforms
      4. The IP Landscape
      5. The Velocity of Innovation and the Effects of the IP System
      6. A Perpetual Motion Machine of Innovation
  10. Epilogue
  11. Notes
  12. Acknowledgments
  13. About the Authors
  14. Index


If there’s an ecosystem where things are free, your currency becomes enthusiasm.

—Frank Chimero

As the crush of macroforces squeezes the old-school venture financing industry, the potential of crowdfunding accelerates, seemingly balanced by financing’s analog to the first law of thermodynamics. But to even remotely conceptualize or relate the changing landscape of project financing in terms of a zero-sum equation, like the reshuffling of chips from person to person in a poker game, would be to completely misunderstand the entirety of the crowdfunding revolution. What is occurring now and the potentials moving forward are not a result of a singular shift or trend. Rather, the emerging incarnation of crowdfunding ...

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