The Crowdfunding Handbook

CHAPTER 9

Going Back for Seconds: Launching Multiple Crowdfunded Offerings

Raising money for your company through crowdfunding techniques is a little bit like getting hooked on drugs, alcohol, or other addictive substances: if your experience is a good one overall, you probably won’t be able to wait until the next hit.

Generally, as I’ve hinted throughout this book, the fewer investors your company has, the better and easier it will be to keep them happy and on board for the long haul. Managing a crowd of hundreds or thousands of investors is easy for large public companies with the staff and budget to have an investor-relations department wholly devoted to the task. It is far more difficult for a start-up company that needs to devote 100 percent ...