CHAPTER 1
What Is Crowdfunding?
Most business start-ups have relied at some point on the friends-and-family offering to raise the capital needed to create new businesses—to make the products, provide the services, and launch the innovations that make the global economy exciting and dynamic and provide the foundation for human progress.
Since historically few other people (to say nothing of reluctant banks after the 2008 financial crisis) have been willing to risk their hard-earned money on speculative start-ups, most entrepreneurs and company founders, having exhausted their credit cards and personal savings, have been forced to borrow money or seek investment from their friends, college roommates, family members, teachers, mentors, and anyone ...
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