The Critical Few

Foreword

Transformation used to be something that companies did only in extraordinary circumstances. But today, transformation is something that business leaders have to contend with almost constantly. In a world of rapid technological change, global convergence, increasing external scrutiny, and competition for top talent, all management is now change management.

Executives have come to appreciate the importance of having the right organizational culture to thrive in the new reality they are creating. That is the focus of the latest book by our colleagues at the Katzenbach Center within PwC, Jon “Katz” Katzenbach, James Thomas, and Gretchen Anderson. The book doesn’t promise a secret formula or magic wand to create the ideal organizational culture. ...