The Creative Problem Solver

PART II

INNOVATION

‘If at first the idea is not absurd, there is no hope for it.’

ALBERT EINSTEIN

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

So here we are: 12 creative thinking tools to take your business further. To solve problems, seize on opportunities and innovate. This is the section you’ll want to refer back to when you’re running your sessions, for a refresher of the approaches and for choosing which ones to use when. I would always recommend that you use three or four approaches each time, to have the best chance ...