Introduction
‘If everybody is thinking alike, somebody isn’t thinking.’
GEORGE SPATTON
Pixar came up with the plots and main characters of A Bug’s Life, Monsters Inc., Finding Nemo and WALL-E in a single lunch meeting.
Films that went on to gross more than £1.5 billion. Dreamt up over lunch.
And it seems unlikely that, while slurping their half-caff, low foam, extra tall, skinny lattes with hazelnut syrup they were also wrestling with an A1 printout of a process flowchart entitled ‘How to come up with great movie ideas’.
They didn’t need to. Because successfully solving problems, seizing opportunities and innovating isn’t about following a dry, dusty process. It’s about being in the ‘right frame of mind’. It’s about thinking creatively.
Which highlights ...
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