Problem solving solved
‘There is nothing as powerful as an idea whose time has come.’
VICTOR HUGO
The pub is packed. The bar is four deep, all elbows and attitude. You just want to get served and get back to your friends, a.s.a.p. Ideally, before someone nicks your chair.
But there’s a problem. You’ve ordered three pints of Guinness.
The problem with Guinness is, it takes two minutes to pour a pint. You have to put some in (at a 45-degree angle), let it settle, then fill the rest up. What a pain. Compared to a pint of lager (or quicker still, a bottle of lager), it’s something of a laggard.
Which rather puts people off. So if you’re Diageo (the owner of Guinness), what do you do? How do you solve the problem of it taking a long time to pour?
By shifting ...
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