O'Reilly logo

The Creative Fight: Create Your Best Work and Live the Life You Imagine by Chris Orwig

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter Eighteen. Why Versus What

Image

Jeff Shelton doesn’t like computers, right angles, corners, or straight lines. He hand-draws everything he designs from scratch. The best way to describe Jeff’s architectural style is one part Dr. Seuss and one part Spanish-style white stucco with tile roofs. The results have brought him worldwide acclaim. Jeff has designed buildings, apartment complexes, and homes of all shapes, sizes, and forms—some large and some impossibly small. Yet they all share the same charm. When clients come to see Jeff about a new project, they want to jump right in and start talking about square footage and the number of rooms. But ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required