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The Creative Fight: Create Your Best Work and Live the Life You Imagine by Chris Orwig

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Chapter Five. Creativity and Sliced Bread

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Creativity isn’t something that stands on its own. It’s part of a larger process that involves at least these four parts: 1. Information 2. Imagination 3. Creativity 4. Innovation. These steps are connected like four corners on a single piece of sliced bread.

The first corner is information. Information is where it all begins. It is knowledge, data, input, and ideas. Information is raw like a piece of unfinished wood or a straightforward fact. Without information we have nowhere to go.

The second corner is imagination. Imagination is the ability to call to mind something that doesn’t yet exist or that ...

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