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I enter Ross’s office for a quick meeting he’d arranged on short notice. I wonder what’s up.

“Hi Tom. Please come in. Take a seat.”

“Good morning Ross,” I say. “How are things? How did the analyst conference go yesterday?”

“Poorly. This is exactly why I called you in. One of those analysts almost drove me mad, kept asking for our productivity in procurement, and how it compares with that of our competitors, etc. He almost started a lecture about some supposedly new procurement KPI [key performance indicators]. I never liked analysts that much ...

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