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The Corporate Media Toolkit by Ray DiZazzo

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p.103

10

APPROVALS AND CLIENT MEETINGS

In This Chapter

Return of the PNA

Dealing with Client Changes

Leave Your Ego at the Door

Talk of client opinions brings up the topic of just how to handle clients—and producers. Both of these individuals are your bosses on corporate shoots. The producer is typically a direct liaison between you and the client, and he is also your supervisor. Aside from producing successful programs, he’s intent on keeping his budget in line and making his department “shine” for his boss. The client, on the other hand, is not your direct boss, but what you might call a very “influential collaborator” regarding the look and feel of the program.

This type of reporting usually works just fine, but it demands that writers and ...

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