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The Copywriting Sourcebook by Andy Maslen

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Introduction

If you get asked to write an article, well done! It’s one of the best ways to promote yourself and your business. Readers respect and trust what they read in magazines, websites and newspapers far more than adverts, mailshots and websites (the corporate ones, anyway). Maybe you suggested (pitched) an article idea to a magazine editor and they said yes. Perhaps, because of your reputation in your field, an editor approached you. Or did your PR agency swing it? It doesn’t matter really, as long as you can deliver. But for many marketeers, copywriters and entrepreneurs, the more journalistic style required for articles is unfamiliar ...

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