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The Copywriting Sourcebook by Andy Maslen

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Introduction

I use it. You use it. I’ve been to a christening where the priest used it. (Truly, I have.) But do we really need it? And if we do, are we using it correctly? Here are some of the reasons why a lot of people use Microsoft® Office PowerPoint (and its competitors):

a) It’s a substitute for original thought.

b) It’s a crutch for the nervous.

c) It’s a great way to pass an afternoon.

d) It’s there.

e) It looks slick.

f) It appears to save time.

The best presentation I ever saw was devoid of P. (Let’s just call it P from now on – it saves time.) The speaker – an entertaining and knowledgeable Irishman called Barry Mahon – simply stood ...

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