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The Copywriting Sourcebook by Andy Maslen

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Introduction

A case study is simply a story about how you solved some problem for one of your clients or customers. It can be copy-only or you can include images and graphics.

Case studies are an excellent way of showing potential clients just how good you are at whatever it is you do.

Case studies have their origins in business schools, where they are used to teach the future masters of the universe about real world business problems and, hopefully, how to solve them. Given how many monumental cock-ups are committed by teams of management consultants, it seems the jury’s out on whether this teaching method’s any good. However...

Case studies ...

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