Ad agencies, clients, and others who use your images and who write your name on the “pay to the order of” line of their checks insist upon releases. Their insistence is cultivated by many well-paid lawyers who spend many billable hours protecting their clients (and their own jobs). They insist upon these releases for good reasons. When attorneys agree on anything there is probably something to it. There is no reason to ponder the musings, thoughts, or comments of bloggers and fellow photographers who are simply not lawyers. They come up with all sorts of reasons, explanations, and dances as to why you don’t really need releases. They are not correct. You want to focus on taking pictures and making a living. The health of ...
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