Index

A

accuracy

assuring content, 92

importance of, 84, 89–90

removing outdated content, 88, 90–91

action

based on content intelligence, 135, 141, 149–152, 155

call to, 203

Alice’s Adventures in Wonderland (Carroll), 31

aligning content

analyzing and, 44

to customer, 95–96

with strategy and vision, 74–75

Allen, James, 194, 195

Amabile, Teresa, 130

Amazon, 21, 69, 86

American Cancer Society, 139, 147

American Express, 19, 20, 72, 116

amplification, 200

analytics

content inventory, 47–49

dashboards for audit summaries, 50

tools for, 136

analyzing content. See also auditing content; maturity of content operations

alignment based on, 44

assessing, 149

auditing content, 46–53

content mapping for, 57–58

context, 60–63

developing content intelligence, ...

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