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The Consumer Mind by Pepe Martinez

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09

Who’s the boss here?

The mind is its own place, and in itself can make a Heaven of Hell, a Hell of Heaven.

JOHN MILTON

The boss

The issue I am going to discuss in this chapter is key to our daily existence. I am going to try to answer the formidable question of who is responsible for managing our life.

We have a body, a brain and a mind, which form a more or less integrated whole that we call ‘me’ or ‘self’. But where is the control tower for this ‘self’? Our first response is: in the brain, in the mind. The brain is in charge of managing our body, our daily decisions. The brain, functioning as a whole, carries out this complex mission. However, is there some part of the brain that has a greater role in this management activity? Well, yes. ...

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