O'Reilly logo

The Consumer Mind by Pepe Martinez

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

07

Wonderful!

Let’s not forget that the little emotions are the great captains of our lives and we obey them without realizing it.

VINCENT VAN GOGH

The origins of the word ‘emotion’

If we consult Wikipedia, we will find that the word ‘emotion’ has its roots in the Latin word ‘emotio-onis’, referring to an impulse leading to an action. It also gives us a good definition of emotions, presenting them as psychological phenomena representing ways of adapting to certain environmental situations or one’s particular state. Emotions are a very interesting phenomenon, because they are midway between biology (the body), psychology (the mind) and sociology (our relationships with others).

There are two books by the famous neuroscientist, Antonio Damasio: ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required