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The Consumer Mind by Pepe Martinez

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06

Do you remember?

The worst derangement of the spirit is to believe things because we want them to be so.

JACQUES BENIGNE BOSSUET

Our memory and Google

A major part of each of our individual identities is made up of our memory. Our memory records our experiences throughout our lives. Memory has a very important role in configuring the concept we call self; it provides continuity for the image of the self. Memory is like the software of knowledge and experience (learning).

We can make many comparisons and use several different metaphors to understand the function and functioning of human memory. For instance, it is like a library full of books. To find a copy, we use the title, author or subject of the book. Another analogy is a filing cabinet ...

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