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The Consumer Mind by Pepe Martinez

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05

Careful! Watch out!

Mental power is achieved like physical power, through constant exercise.

CHARLES FRANCIS HAANEL

Our environment is overflowing

As we pointed out in the previous chapter, external reality bombards our five senses on a daily basis. Every second we receive huge numbers of stimuli. The world around us is full of information.

Let us think about marketing in our daily lives. If we switch on the television, we see huge numbers of ads intended to seduce us into buying the product or service they are advertising. We log on to the computer and go on to the internet, and ads invade the screen trying to grab our attention. We go to the supermarket to do the shopping, and the shelves are full of products all packaged in a way intended ...

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