O'Reilly logo

The Consumer Mind by Pepe Martinez

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

01

Introduction

The mind is not a vessel to be filled but a fire to be kindled.

PLUTARCH

A look back

As the history of thought has progressed, the human mind has suffered three major blows:

  1. The first came during the Renaissance, when Nicolaus Copernicus stated that the Earth was not the centre of the universe. In those days it took a brave man to proclaim such a discovery: men had been sent to the gallows for less. In the new Copernican view of the cosmos the Earth shifted from its central position and was no longer the belly-button of the universe.
  2. The 19th century saw the second blow, this time to human pride in its own existence. Charles Darwin was developing his theory of evolution, with all the consequences that this entailed: humans ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required