The Constant Contact Guide to Email Marketing

Finding Places to Make Valuable Connections

What makes my Bobby Flay experience different from my experience with most other businesses is that Bar Americana leveraged my great experience into a connection. Most businesses don’t take advantage of the multitude of opportunities they have to leverage the experiences they create. Instead, most businesses leave future connections to chance and hope that someone will return after a first touch. Accordingly, this results in the whole experience ending soon after the customer walks out the door. Most of the time extending an experience and making a connection is as simple as collecting contact information at every touch point.

Your email marketing list is the engine that powers your ability to connect with your customers, build lasting relationships, and ultimately build trust. In short, it is a critical business asset.

Finding the sources of your most valuable future customers requires a little investigative work on your part. In the following sections, I’ll explain what makes a valuable connection and show you where to find them. Some are obvious, others are elusive, all are critical to your success.

I enjoy meeting people, so every time I connect with someone it’s valuable to me. It’s crucial, however, to recognize the difference between making connections that are valuable to you and making connections that are valuable to your business.

You probably already know that you need to get your message in front of a lot of people ...