The Constant Contact Guide to Email Marketing

Acknowledgements

At Constant Contact it always starts and finishes with our customers, without whom I would have very little to write about. To all of those customers who have shared with me and my colleagues at Constant Contact their knowledge and experiences, I extend my most grateful thanks.

A special thank you to John Wiley & Sons, Inc., Senior Editor Richard Narramore, who quickly caught onto Constant Contact’s passion to educate small businesses and organizations on the power of email marketing and supported us endlessly in our pursuit to bring this book to market. Thanks to the other members of our team at Wiley: Ann Kenny and Kate Lindsay. They helped me navigate the steps as a first-time author.

To Matt Wagner of Fresh Books Literary Agency for guiding us through this great opportunity and working tirelessly to bring this book to fruition.

To the people of Constant Contact, who strive every day to revolutionize the success formula for small businesses and organizations, a piece of what I have learned from all of you is embedded within every page of this book. To Gail Goodman, Bob Nault, Tom Howd, Ellen Brezniak, Bob Nicoson, John Walsh, Steve Wasserman, Dan Richards, and Nancie Freitas, thanks for your leadership. And to the entire Constant Contact Global Market Development Team, a special thanks for the inspiration you provide me on a daily basis.

A special word of thanks to John Arnold for coaching me through the process, expanding my words, assembling the pieces, ...