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The Conscience Economy: How a Mass Movement for Good Is Great for Business by Steven Overman

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9

What You See Is What You Get

It’s a new day, and rush hour is underway. In cities everywhere, the expanded bikeways are bustling with riders on their morning commutes, while an increasing proportion of electric cars whizz along the freeways. Across the globe, vastly expanded and energy-efficient public transit systems that intelligently address capacity based on passenger flow are full of riders on superfast Internet connections, enjoying media, watching the news, playing games, or catching up on work. A business executive studies an energy balance report to see how much power his company’s solar panels have put back into the grid this week. A student in a prestigious international virtual university is playing a multiuser networked game that ...

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