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The Conscience Economy: How a Mass Movement for Good Is Great for Business by Steven Overman

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5

The Death of CSR

A few years ago it was frequently said that business[people] ought to acquire a ‘social consciousness.’ What was usually meant was that business[people] were responsible for the consequences of their actions in a sphere somewhat wider than that covered by their profit-and-loss statements. Do you think that business[people] should recognize such responsibilities and do their best to fulfill them?

Yes:95.5 percent
No:1.6 percent
Depends:4.7 percent
Don’t Know:0.2 percent

Fortune, March 1946

A year after the end of the worst global conflict in history, Fortune magazine polled business executives (who, in a manner so charmingly indicative of the times, were called businessmen) on their responsibilities beyond profit making. ...

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