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The Conscience Economy: How a Mass Movement for Good Is Great for Business by Steven Overman

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The Culture of Conscience

ITS enough to kick off a revolution: zero privacy threatening our personal liberty, rising sea levels threatening our homes, and a rising tide of rage at accelerating income disparity, among other things. Our interconnectedness has heightened our awareness of the impact we—and the businesses from which we buy, for which we work, and in which we invest—have on humanity and our planet. This in turn intensifies the demand for positive agency and meaning not only in what we do but in all the decisions we make. It’s a clear meta-trend, a mass movement for good, that’s been gaining momentum for forty years.

And now, the movement is reaching its tipping point. Broad awareness of social injustices and environmental risks, ...

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