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The Connected Company by Thomas Vander Wal, Dave Gray

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Chapter 22. Starting the journey

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Steve Apple Jobs

Connected companies today are the exception, not the rule. But as long as the environment is characterized by change and uncertainty, connected companies will have the advantage. There are four ways your company can start that journey today: organic growth; top-down, leader-driven change; pilot pods; and network weaving. You can take the first steps on Monday morning.

How to Get there from Here

Connected customers are adopting disruptive technologies faster than companies can keep up, and the resulting complexity is overwhelming current business structures, causing confusion and disarray.

To survive, companies must develop the means to absorb complexity and variety. They must be able to respond, learn, and adapt more rapidly, and the only way to do this is to distribute control to front-line units and help them build the capabilities that they need to win.

All this is well and good. But what can you do on Monday morning to begin your company’s transformation? How can you get from here to there?

It Won’t be Easy

The problem for many companies is that when customers and the market change gradually, it’s easy to live in denial, ...

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