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The Confidence Effect by Grace Killelea

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INTRODUCTION

Moving from Competence to Confidence

We just decided to go out there and be aggressive and be strong and courageous and not be afraid.

—Gabby Douglas, American Olympic gymnast

In order to be truly confident, it’s critical to understand the delicate relationship between competence and confidence as they apply to our workplace brand as well as our leadership potential. Both are equally important, but for too long it seems women have relied on competence rather than confidence to show off their skills.

As a result, we find ourselves at a point in time when there are more women in the workforce than ever, yet we remain woefully underrepresented in leadership positions at the top, or even the near top.

According to the Center for American ...

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