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FAILING FAST AND OTHER CONFIDENCE-BOOSTING HABITS

One of our good friends (a male, an Internet genius, and start-up wizard) threw two words our way when we asked what he thought women should do to build confidence: Fail fast.

We laughed. As if! This was early in our pilgrimage, so failing still seemed exactly the opposite of what women do easily and naturally. Failure, it went without saying, we abhorred. And to do it quickly? That would mean we hadn’t made a full effort, or done our work perfectly. I think we may have actually shuddered as we listened.

He wasn’t joking. Fail fast, as it happens, is a techie buzz phrase, and more important, a hot business strategy. It’s based on the principle that it’s better to throw together a bunch of prototypes, ...

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