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The Confidence Code - The Science and Art of Self-Assurance---What Women Should Know by Katty Kay

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2

DO MORE, THINK LESS

Like us, neuroscientist Adam Kepecs is searching for confidence. But, unlike us, he has a preference for small, furry rodents. Rats, says Kepecs, are less complicated than people. They don’t bury their basic instincts in layers of tangled thought and emotion. People will tell you they are confident, when, inside, they’re quivering wrecks. Or the opposite. They’ll tell you they feel insecure, but then their actions suggest boldness. As research subjects, Kepecs finds people unsatisfactory.

He is trying to get to a notion of confidence that is very basic: He calls it “statistical confidence,” or, in layman’s terms, the measure of our certainty about a choice we’ve made. His groundbreaking studies have caught the attention ...

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