The Comprehensive Guide on How to Read a Financial Report: Wringing Vital Signs Out of the Numbers, + Website

ABOUT THE AUTHORS

John A. Tracy (Boulder, Colorado) is professor of accounting, emeritus, at the University of Colorado in Boulder. Before his 35-year tenure at Boulder, he was on the business faculty for four years at the University of California, Berkeley. Early in his career he was a staff accountant with Ernst & Young. John is the author of several books on accounting and finance, including Accounting For Dummies, Accounting Workbook for Dummies, The Fast Forward MBA in Finance, and Cash Flow for Dummies, and Small Business Financial Management Kit For Dummies with his son Tage C. Tracy. John received his BSC degree from Creighton University. He earned his MBA and PhD degrees at the University of Wisconsin in Madison. He is a CPA (inactive status) in Colorado.

Tage C. Tracy (Poway/San Diego, California) has operated TMK & Associates (a niche consulting service firm) since 1993. TMK & Associates has focused on providing executive level accounting, financial, and strategic business planning management, training, and consultative services to businesses of all shapes, sizes, and forms (in the role of an interim/part-time CFO, a senior financial/accounting executive, and/or by providing training and seminar programs to broader audiences).

Including The Comprehensive Guide on How to Read a Financial Report, Tage has now co-authored a total of four books with his father John A. Tracy including Cash Flow for Dummies, Small Business Financial Management Kit for Dummies, and How to Manage ...