What Is Intelligence?
Intelligence is information with a business context. QUANTITY may be a physical column in a table. Add a time period such as month, then a business context to the time period such as order month, and multiply the column by a price, and you arrive at Sales Revenue, something with meaning and value to business users.
Users will rarely want to analyze straight columns of detailed data. If they did, the transaction or enterprise resource planning (ERP) system would meet their needs just fine. To provide a business context, the raw data must be combined with other information, perhaps cleansed, transformed, and aggregated. Many transformations may be critical to the project’s success and known to programmers and extract, transform, ...
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