96 Define Your Businesses
To plan and implement strategy, you must first determine if you are in more than one business. Defining business segments is a cornerstone of the strategic management process. A company must develop, nurture, and implement basic strategies for each business in which it engages.
If your organization is a holding company with numerous business units, it is obvious that it has multiple businesses. A business unit or division is typically a semiautonomous or autonomous organization consisting of at least one independent business and possibly more. Holding company strategies address the appropriateness of the various business units (and potential acquisition targets) for inclusion in the corporate portfolio.
Segmenting your ...
Get The Complete New Manager now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
