93 Follow the Logic
The strategic management process helps you first to understand your business’s current situation and trends, next to determine a direction and desired state for the business, and finally to understand and identify what must be done to close the gap between the organization’s current and desired positions.
Strategic management encompasses four tasks, each building on those that precede it:
Strategic learning requires understanding the firm’s operations and results. Learning also requires that you continually scan the environment and process the relevant information. The goal is to acquire a profound knowledge of the business ...
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