78 Reach a Deeper Understanding

We’ve discussed listening as a method for increasing trust, cooperation, and understanding. Yet sometimes the most important and useful aspects of communication are hidden—not just from the listener, but also from the speaker. When you identify the elements driving the difficult person, you reach a deeper understanding of that person’s needs and intent.

Identifying the intent is an important first step to understanding your difficult person. You can apply the blending strategy to the four intents to increase cooperation and decrease misunderstanding.

For example:

Image If you’re dealing with someone whose top priority ...

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