104 Pursue Your Purpose
The holding company strategic plan articulates the purpose of the business and sets its direction. It must be consistent with the previously discussed statements of mission, vision, and values that form the basis for all lower-level decision making. We review these briefly here.
The mission articulates the purpose of the organization. A holding company encompasses a portfolio of businesses. Its purpose or mission sets out the types of businesses in which it aims to engage and the interrelationships of the businesses. A portfolio can range from a group of businesses focused on a particular industry, production methodology, type of customer, or other commonality to a group of diversified companies with little in common and ...
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